Our Mission at V2

At V2, our mission is clear: to help every individual take daily steps toward becoming stronger, fitter, healthier, and happier.

You won’t find mirrored walls or inflated egos here. Instead, you’ll find a welcoming community filled with friendly faces, people who cheer you on regardless of your background or fitness level. Our incredible coaches and dedicated staff are genuinely invested in your health, fitness, and overall wellness.

We take pride in our expertise and wear the V2 t-shirts with pride, a reflection of our commitment to excellence. As a South Australian family-owned business, we’re deeply rooted in our local community and devoted to making a difference.

How Did V2 Start?

The V2 story began in 2014 when Dan Peters opened a small gym in Blackwood called ‘CFB.’ It wasn’t flashy, but it had heart—a black-and-white-painted space with enough weights to raise eyebrows in the neighborhood. What made it special was the vibe: a small, family-style community where people came together to train hard and support each other.

Word spread, and so did our vision. By 2016, we had outgrown the Blackwood space and launched our St Mary’s gym, a larger facility with more room to grow. We introduced two structured programs, teaching the fundamentals of strength, sweat, and fun. Our clients weren’t just members; they became part of something big, something exciting.

In 2019, we set our sights on helping even more people. That March, we opened our Kent Town location, bringing the V2 energy to the city fringe. A vibrant new community was born, and the culture of fitness, fun, and camaraderie flourished. By 2022, we expanded again to Bowden, building Adelaide’s largest and most dynamic group of functional fitness gyms. Along the way, our events, team, and impact grew exponentially.

Who Are We Now?

Today, V2 is more than a gym—it’s a team, a family, and a movement.

We’re invested in our staff and our culture, and we all row in the same direction. Owned and operated by Dan Peters and Dan Harris, we remain proudly South Australian and family-owned. Dan Peters leads our gyms, while Dan Harris focuses on building the future through his own building company, Otello. Together, they drive the vision of V2 forward.

We’re not a franchise or a cookie-cutter gym. We’re fully invested in our growth to ensure our clients receive the best service and experience possible.

Our Vision for the Future

Our mission is simple yet ambitious: to create real, lasting change in body and mind through the V2 Way.

By 2026, we’ll be unveiling something Adelaide has never seen before: a complete wellness club that addresses not just physical fitness but total well-being. We’re committed to changing lives and are going all in on this next chapter.

Looking ahead to 2030, our goal is to reach 15,000 people with our proven approach—helping each one become stronger, fitter, healthier, and happier. Like you, we’re relentless in our pursuit of excellence.

And just as we challenge you to push your limits, we’ll continue to push ours to achieve this vision.

Let’s transform together. This is the V2 Way.