Who We Are

What we want to do with this blog post is share our vision of our brand through words.

The truth behind who we are. The real V2.

And who we are is unapologetically different.

We do weird things. Things that look strange on camera and if you walked past, you’d probably shake your head (or at least take a second glance).

We sweat, we carry stuff around the block, and we push, pull, squat, lunge and hinge.

We like to tell you how many burpees we did too… it’s almost like the first rule of V2 Club.

Sometimes we sit in thought for a while after an interval session.

We don’t enjoy every workout, but we know every workout counts.

We are an individual sport, but we love nothing more than watching our mates succeed.

We never gossip, whine or complain. And if we do it’s only because the workout was so bloody hard.

We get super strong. Stronger than we can ever believe.

We get incredibly fit. Things that seem out of reach suddenly become who we are.

We forge friendships that are stronger than our Deadlift PR.

We look after our people like they’re family.

We’re trail blazers - we love nothing more than to do stuff that hasn’t been done before.

We like being sore.

We like to build muscles.

We like feeling like we’ve bitten off more than we can chew.

We like to bury ourselves to find ourselves.

We like to win, but only because we beat yesterday’s self.

But there’s nothing stronger than ourselves with extreme self belief.

We’re not for everyone, but we know everyone can do what we do.

We’re strong, we’re proud and we’re together.

Here’s to forming your best version.

Your V2.0.